Decatur Youth Symphony
Brand Package + Website
The client
Decatur Youth Symphony is an organization located in Decatur, Alabama with the mission of transforming lives through music by providing students the opportunity to learn and perform music, impacting the culture of the community.
With an existing logo and website that was in need of an update, the challenge was to completely start from scratch with new branding that expanded on the concept of community and outreach, and to refresh the previous website, which was outdated and difficult to navigate, in order to draw more prospective students to explore the programs that Decatur Youth Symphony offers.
The process
Previous logo
We began with an exploration of different shapes, both abstract and more specific to certain instruments, with the goal of conveying both a playful/youthful and fresher appearance. Concepts of sound waves, lines on sheet music, etc. were considered in the development, as well - the initial sketches and early concept are shown here.
Throughout the review process, this concept was further fine-tuned (pun intended), color scheme was adjusted, and we were left with the final concept you’ll see below.
Once the branding was established, we applied the same visual identity and brand standards to the website to tie it all together. Because this was a local project, we also had the unique opportunity to capture photos and video for use on the website and for promotional material.
The results
Decatur Youth Symphony now has a branding package and website that are bright, cheerful, and foster a sense of enthusiasm and pride for what this organization brings to the community in Decatur.
“Julia (Creative Director) captured the essence of Decatur Youth Symphony’s mission while listening carefully to our specific needs throughout the collaborative process. The result was an efficient website, easy to navigate and maintain. We have seen an increase in traffic across our platform, more contacts generated, and clearer communication shared.”
-Jessica Clark (Executive Director, Decatur Youth Symphony)